• Ultimate objective of marketing is to satisfy the customers.
• To get customer trust you have to give out something valuable that exceeds customers expectation.
• Ensure that customers information is secure and is safeguarded from loss, misuse, unauthorized access, modification or disclosure.
• Customer analysis allows business to determine the best approach for each customer.
• Customer understanding keeps them involved within the business for an extended period of time.
• Make sure the customer knows that it was your pleasure to work with him or her.
• Segmentation is the heart of customer management. Grouping customers according to similar attributes allows more effective marketing and efficient service.
• Determine who your best customers are, by analyzing the profile of your best customer you can target others in your area who meet those criteria.
• Never dissatisfy a customer, improve satisfaction level of a customer. Make sure mistakes aren’t repeated.
• A 5% increase in customer retention rates results in a 25% to 95% increase in profits.
• When the customer needs are better satisfied, customers visits you more often and spend more.
• Have a clearly defined customer service policy and honour your promises.
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